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When less choice means more business

In order to succeed in a sea of endless choice brands must understand the way consumers process information and make decisions, Sheena Iyengar argues in this TED Talk.

After establishing that the average person makes 70 decisions every day, Iyengar uses a simple supermarket study on buying jam to reinforce the benefits of a less means more approach.

Posted on 27 January 2012 at 09:08 AM in Around the office |

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