Organic produce has grown from a $128 million niche market to a $1 billion a year industry with nearly two out of every three shoppers buying chemical-free produce over the last 12 months, The Age reports.
Commentators say there is a distinct possibility that entire parts of the grocery market industry could soon devote themselves to organic offerings as a result of the trend.
Research indicates fruit and vegetables are the most commonly purchased organic products, while baby foods, canned goods, diary products and other ingredients are also growing in popularity.
And in an added bonus for marketers of organic products, research indicates that a recent drop in the price of organic foods has not damaged the 'premium' reputation of chemical-free goods.
However, it's claimed the industry has a few barriers to overcome before it can become mainstream including overcoming general confusion over difference between organic and free-range products.
Is organic food all it's cracked up to be? The following Time video looks into the issue.
Commentators say there is a distinct possibility that entire parts of the grocery market industry could soon devote themselves to organic offerings as a result of the trend.
Research indicates fruit and vegetables are the most commonly purchased organic products, while baby foods, canned goods, diary products and other ingredients are also growing in popularity.
And in an added bonus for marketers of organic products, research indicates that a recent drop in the price of organic foods has not damaged the 'premium' reputation of chemical-free goods.
However, it's claimed the industry has a few barriers to overcome before it can become mainstream including overcoming general confusion over difference between organic and free-range products.
Is organic food all it's cracked up to be? The following Time video looks into the issue.
Comments