Your daily dose of entertaining advertising

Fitness apparel company New Balance has embraced the content marketing trend in a big way with the release of a series of 365 short films, BrandWeek reports.
       
According to the article, the online delivered films range in scope from comedies to more art-house fare with each video revolving around a central of theme of balance.
       
While New Balance products are featured in all of the films the ad agency behind the campaign claims the overall intent is to entertain rather than showcase products.
       
With new content released everyday for the next year New Balance hopes the short films will become part of their target audience's daily lives.
       
The films can be found at newbalance365.com.

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[innovative market strategies]

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