This year could turn out to be known as the 'year of the app' with a new US report indicating there is intense business interest in mobile and social media software applications, emarketer reports.
The report by DM2PRO and Quattro Wireless found the top one third of advertisers and agencies currently using mobile apps planned to up their investments by 75% or more in 2010.
Reasons behind the growing popularity of using apps as a marketing channel include greater engagement with audiences, growing standardisation of app platforms and consumer demand.
According to the study, the leading mobile app platform last year was the iPhone, followed by Google's Android; the most popular business channel for social media apps was Facebook.
The report by DM2PRO and Quattro Wireless found the top one third of advertisers and agencies currently using mobile apps planned to up their investments by 75% or more in 2010.
Reasons behind the growing popularity of using apps as a marketing channel include greater engagement with audiences, growing standardisation of app platforms and consumer demand.
According to the study, the leading mobile app platform last year was the iPhone, followed by Google's Android; the most popular business channel for social media apps was Facebook.
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