The environment is set to play a leading role at a supermarket near you this year according to a new survey on product marketing trends, Marketing magazine reports.
Datamonitor's 'Product Launch Analytics' also suggests that meat and poultry products that are the result of more humane farming processes will be popular with consumers in 2010.
Key trends identified by the survey include:
Datamonitor's 'Product Launch Analytics' also suggests that meat and poultry products that are the result of more humane farming processes will be popular with consumers in 2010.
Key trends identified by the survey include:
- Greener plastics – get set for a new generation of plastics that biodegrade faster than current versions
- More high energy products – the energy drink market will continue to expand with milk drinks emerging as the next frontier
- Just add meat – if recent product launches in the US are anything to go by expect to see meat-flavoured vodka and lollipops soon
- Bamboo everywhere – this fast growing raw material is set to find its way into more products, such as packaging and cleaning products
- Gluten-free goes mainstream – it's claimed growth in this market is a response to an increased incidence of food-related allergies
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