If you're not monitoring what's being said about your brand online you could be headed for a reputation meltdown, according to a recent Age story.
The article claims a number of high profile brands have been damaged after disgruntled consumers headed online to voice their complaints at sites like notgoodenough.org.
Web commentators say brands generally find themselves with online facilitated reputation problems after failing to respond appropriately to consumer problems both online or off.
To help keep brands up-to-date with as many comments as possible a number of monitoring tools are recommended, including Google Alerts and Monitor This.
It's also suggested that companies take the time to develop a reputation policy, address complaints in an honest and timely manner and encourage satisfied customers to leave feedback.
The article claims a number of high profile brands have been damaged after disgruntled consumers headed online to voice their complaints at sites like notgoodenough.org.
Web commentators say brands generally find themselves with online facilitated reputation problems after failing to respond appropriately to consumer problems both online or off.
To help keep brands up-to-date with as many comments as possible a number of monitoring tools are recommended, including Google Alerts and Monitor This.
It's also suggested that companies take the time to develop a reputation policy, address complaints in an honest and timely manner and encourage satisfied customers to leave feedback.
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