New media technology is transforming small businesses as well know them, writes futurist Ross Dawson in a recent post on the destiny of the SME sector.
Dawson notes that small businesses are increasingly playing an important part in national economies and chipping away market share from larger contemporaries.
He claims number of technology driven trends will see the SME sector further expand its reach. These include:
Dawson notes that small businesses are increasingly playing an important part in national economies and chipping away market share from larger contemporaries.
He claims number of technology driven trends will see the SME sector further expand its reach. These include:
- Online WOM - search engines and recommendations from social networks are changing the way customers find small businesses
- Who's your friend - smart small businesses are building strong ongoing relationships with customers
- Working smarter - productivity tools (see rememberthemilk.com) are helping small businesses to be more efficient
- Outsourcing - small businesses are now in a position to outsource tasks to online workers on matter where they're located
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