Microblogging site Twitter isn't just a passing fad, it's a medium that's set to grow in importance during the coming year, according to futurist Anders Sorman-Nilsson.
It's claimed Twitter is 'the new currency for ideas' as it allows people to track events in real-time and forces organisations to condense their messages into 140 character bit-sized tweets.
Speaking recently to The Age, Sorman-Nilsson claims Billabong and Telstra offer good local case studies of how to engage social media users.
With over 8,000 followers, it's suggested Billabong's Twitter presence works because it doesn't just focus on promoting products, it also discusses activities that fans can relate to.
According to Sorman-Nilsson, the US retailer Best Buy has recently shown the business world how to use social networking as an innovation tool.
The company is said to have experienced a 40 per cent increase in store profits after it encouraged younger female employees to become involved in its social network and offer their ideas.
It's claimed Twitter is 'the new currency for ideas' as it allows people to track events in real-time and forces organisations to condense their messages into 140 character bit-sized tweets.
Speaking recently to The Age, Sorman-Nilsson claims Billabong and Telstra offer good local case studies of how to engage social media users.
With over 8,000 followers, it's suggested Billabong's Twitter presence works because it doesn't just focus on promoting products, it also discusses activities that fans can relate to.
According to Sorman-Nilsson, the US retailer Best Buy has recently shown the business world how to use social networking as an innovation tool.
The company is said to have experienced a 40 per cent increase in store profits after it encouraged younger female employees to become involved in its social network and offer their ideas.
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