How to sell a new idea

It can often be harder to sell a new idea to colleagues or clients than it is to develop a new concept in the first place, writes creativity blogger Andy Eklund.

But fear not, Andy believes there are five golden rules to follow to ensure your idea is given the attention it deserves. In summary these are:

1. Be purposeful - link the idea to an outcome or a way to eliminate a problem

2. Network it - involve key decision makers in your creative process as early as possible

3. Show don't tell - avoid text heavy PowerPoint slides and instead use imagery or illustrations to show your idea 'in action'

4. Timing matters - don't rush into selling your idea if it's still incomplete or tell a trusted critic before seeking out a wider audience

5. Protect yourself - be prepared to face some form of negativity, it's inevitable but can be overcome

Comments

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Selling a new idea is solving an age old problem where you can see the most probable situation for opportunity. The guy that wants to make money, does not not run when he sees rain- He or she buys a load of umbrellas and starts offering those running in the rain. Good selling also means finding and seeking out not only people- but situations where people may be considering the goods you have to offer.

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I have to agree with you that sometime is not work, anyway try your best to select those are effective ways which suit you.

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