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Coke's social media success story

Coke currently has the world's second most popular Facebook fan page (Obama holds the top spot), a presence that was facilitated not by marketing gurus but brand advocates.

This Slate V video tells the story of how Coke embraced two of its most passionate fans to become one of the biggest success stories to emerge in the social media space.

Posted on 10 December 2009 at 08:22 AM in Marketing |

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