Who uses social media?

Social media is becoming an increasingly important business tool, one that many commentators say has the potential to make or break a business.

According to Harvard Business' Working Knowledge, one of the biggest pitfalls is not understanding both the profiles and behaviours of social media users.

In a recent article on how to understand the world of social networking, the publication covers a number of key concepts including:

• Social networks succeed when they address real world deficiencies
• Imagery is vitally important
• Men and women are prone to use social networking sites in different ways
• It's a trap for businesses to consider social networks as 'just another media'

Comments

[KVM Switches]

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