Australia's favourite brands include Google, Nokia, Tim Tams, Wii and Apple according to a new study by ad agency George Patterson Y + R, Marketing reports.
The company's researchers say the brand landscape is changing with high engagement companies becoming more important to Australian consumers than more traditional and prestige brands.
According to the article, Google came out number one in all brand measurement categories including delivering on promises, continuous energy and service innovation.
The study also looked at how much Australians trust brands. Clearly banks are on the nose with a number of new players, such as insurance company Youi and ING, emerging as trusted brands.
The company's researchers say the brand landscape is changing with high engagement companies becoming more important to Australian consumers than more traditional and prestige brands.
According to the article, Google came out number one in all brand measurement categories including delivering on promises, continuous energy and service innovation.
The study also looked at how much Australians trust brands. Clearly banks are on the nose with a number of new players, such as insurance company Youi and ING, emerging as trusted brands.
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