The majority of the world's most successful entrepreneurs aren't innovators, they're minnovators, a recent Harvard Business blog post argues.
According to the post, minnovators combine small doses of novelty with a dash of creativity before embarking on a hard-driving execution process.
It's claimed minnovators have a gift for taking an existing idea and adding a new twist to it; knowing when the time is right to launch a minnovation is the key to getting it right.
Mexican company Cinemex offers an example of minnovation with the successful launch of a new cinema chain. Its main point of difference: lime juice and chili sauce flavoured popcorn.
According to the post, minnovators combine small doses of novelty with a dash of creativity before embarking on a hard-driving execution process.
It's claimed minnovators have a gift for taking an existing idea and adding a new twist to it; knowing when the time is right to launch a minnovation is the key to getting it right.
Mexican company Cinemex offers an example of minnovation with the successful launch of a new cinema chain. Its main point of difference: lime juice and chili sauce flavoured popcorn.
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