As capitalism reaches a crossroads the most success businesses are the ones that add value to society, the new book SuperCorp by Rosabeth Moss Kanter argues.
Speaking to Harvard Business School's Working Knowledge magazine Kanter describes businesses that have a strong sense of social purpose as "vanguard companies".
Kanter says the companies she has studied that fit into this category understand exactly how to use their sense of purpose to speed up the innovation process.
In addition, the majority of these companies are also said to have used their sense of purpose to outperform their peers during the recession.
So what does a vanguard company look like?
According to the article they offer employees a dynamic working environment in which staff have a greater say on when and where they work.
Speaking to Harvard Business School's Working Knowledge magazine Kanter describes businesses that have a strong sense of social purpose as "vanguard companies".
Kanter says the companies she has studied that fit into this category understand exactly how to use their sense of purpose to speed up the innovation process.
In addition, the majority of these companies are also said to have used their sense of purpose to outperform their peers during the recession.
So what does a vanguard company look like?
According to the article they offer employees a dynamic working environment in which staff have a greater say on when and where they work.
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