Sustainability will be a fundamental component of the innovation process in the next 20 to 30 years, design and innovation company IDEO argues in an inspiring video called 'Design Thinking'.
To stay ahead of the curb IDEO suggests organisations place environmental issues at the forefront of their innovation activities today.
Companies are advised to make this happen by not thinking about 'what we have to give up and toward what we can create', Fast Company reports.
To stay ahead of the curb IDEO suggests organisations place environmental issues at the forefront of their innovation activities today.
Companies are advised to make this happen by not thinking about 'what we have to give up and toward what we can create', Fast Company reports.
That's definitely a better way to put it.
Posted by: AT Williams | 31 October 2009 at 03:22 AM