A new survey has found Australia's small business sector is becoming more comfortable with online technologies, Digital Media reports.
The Sensis 2009 e-Business Report [PDF] has found over 95 per cent of SMEs are now connected to the internet and that a large number of these businesses are starting to use online content more creatively.
Researchers say one third of SMEs have embraced email marketing and a quarter of small businesses are engaged in marketing pursuits via third party websites.
According to the article, 71 per cent of respondents said the internet enhanced business effectiveness in areas such as customer awareness, market research, enquiries and sales.
Comments