Networking tips for shy professionals

Are some people born networkers?

A recent New York Times article answers this question by suggesting everyone has the potential to master the art of networking, even the shyest of professionals.

To help bring out your inner networker the following tips are provided:

1. Chill out – don’t feel that networking has to be all about approaching strangers, start off by seeking out familiar faces and kick-start the process by building relationships with acquaintances
2. Think about strategy – have a plan that takes into account what you want to achieve from your networking pursuits and who you ideally want to meet
3. Avoid the hard sell – remember that networking is not about pitching a product or service, it’s about getting to know people
4. Be prepared – before a face-to-face event prepare a list of questions for people you are likely to encounter; relevant questions are always a good ice-breaker
5. Evaluate yourself – after a networking experience think about your performance analytically to determine what is working for you and what isn’t

Comments

[Graeme Bowman]

Although I'm a professional Corporate Comedian, Hoax Speaker and Lateral Thinking Facilitator, I am an introvert at heart, and still find networking events somewhat uncomfortable.

But certainly, in my case, your point about being prepared is the best one, especially being prepared with some good questions. I have used what I call 'the interview technique' for years, where you ask and they answer. And as you listen, something is often said that serves as common ground, allowing you to then comment and contribute to the conversation.

A couple of good, open ended questions are: 'How did you get into this business?'and 'How would you describe your ideal customer?'

[Paul]

Hi there,

Just been to an AIM event this morning, featuring Scott Ginsberg (a.k.a "the NameTag Guy").

He had many good points about marketing/sales in general, and networking in particular.

My philosophy (which I have stolen from countless others) - is that we need to cut the cr*p and think of it in simple terms - networking (Scott hates the term, and so do I) is just making friends. Most of the time, people buy people first, and then products/services second - certainly in terms of a long-term business relationship.

As Graeme Bowman notes, key to this is asking questions. If you are genuinely interested in the other person (not 20 questions under a spotlight), then they will enjoy the meeting with you.

My colleague (Adam Myers) has put some other comments about the Scott Ginsberg session on our blog, for those particularly interested:
http://blog.global-roam.com/index.php/2009/08/hello-my-name-is-adam/

Cheers

paul

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