Members of Generation Y are no more demanding than previous generations and could be missing out on jobs as a result of generational envy, a new study has found.
Research by the UK's Ashridge Business School argues Generation Y members have been the victims of largely media-driven claims that they are difficult, management-issues reports.
It's suggested envy might be behind this image problem, with older generations projecting a degree of jealously over how the youth of today acts and what they are permitted to get away with.
Contrary to popular belief, the study claims Generation Y members are hard working, ambitious and motivated.
Researchers also suggest the demographic grouping has a strong desire to learn, preferably through digital channels.
Has Generation Y been hardly done by? Are you secretly jealous?
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