Iconic Australian brand Vegemite is set for its first makeover in 85 years.
According to a recent Age article, Vegemite manufacturer Kraft recently sought the advice of over 300,000 Australians before tinkering with the spread's famous recipe.
Apparently the new version of Vegemite – which carries the working title 'the new Vegemite experience' – looks and smells like traditional Vegemite but will be smoother and easier to spread.
As for the taste, the report suggests the new Vegemite recipe will contain cream cheese – a development Kraft hopes will encourage Australians to consume the spread at all times of the day.
The new Vegemite will hit supermarket shelves in early July. The product will carry a label reading 'Name Me' to encourage consumers to dream up a name for the new version.
Anyone disturbed by the thought of a Vegemite and cream cheese hybrid can relax, Kraft has no plans to stop making the original recipe Vegemite.
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