The Federal Government should help SMEs pay for advertising to help them ride out the recession, the Australian Association of National Advertisers has postulated.
According to a recent article in The Age, the Association is a couple of months away from pitching its 'stimulus package' for SME advertising support to Canberra.
While some in the industry have dismissed the scheme as a gimmick, recent research by PricewaterhouseCoopers suggests advertising in a recession is a good idea.
The study found businesses that held or increased their advertising spend during a recession performed better than those that reduced their ad budgets.
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