Apple has revealed that over one billion applications, a.k.a. apps, have now been downloaded by iPhone and iPod Touch users, hispanicbusiness.com reports.
The news is particularly impressive when you consider the source of these applications, Apple's App Store, has only been open to the public for around nine months.
The dramatic growth of smart phone mini-programs, over 35,000 of which are available via the App Store, has not gone unnoticed by marketers.
The trend spotting website Springwise says the 7-Eleven brand in Sweden offers an example of how to create a successful consumer-focused app.
To bolster foot traffic, the convenience store chain has released an application that delivers free one-use-only product vouchers for items like coffees or ice creams to iPhone users.
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