The days when point-of-sale was seen as the poor cousin of other marketing techniques is well and truly over, The Australian reports.
It's claimed a growing number of advertisers are providing in-situ sampling and product demonstrations in order gain the attention of hard to reach consumers.
The article cites research out of the US that suggests 74 per cent of people make at least one out of every four purchasing decisions while shopping.
The wine market is just one area where the tasting trend is gaining momentum.
Wine industry commentators say tighter economic conditions mean many wine purchasers will simply not buy a $15 or $20 bottle of wine without tasting it first.
Our company just switched to Imonggo Point of Sale software. This is the future of POS. I highly recommended to every one.
Posted by: Kevin Aguanno | 16 July 2009 at 08:49 AM
Only the actual point of sale system is more important than the marketing around it, in my opinion. Great post - very good read!
Posted by: POS software system | 05 November 2010 at 04:47 AM
I appreciate your post, thanks for sharing the post, i would like to hear more about this in future
Posted by: Inventory POS System | 13 January 2011 at 05:08 PM
Point of Sale is really flourishing, and there's even a brighter future for it.
Posted by: Touch Point of Sale | 21 May 2011 at 04:11 AM