What do you get when you cross a logo with foam? A Flogo, a logo shaped object that floats in mid-air to capture the attention of passers-by.
The Flogo concept is the work of US special effects company Snowmasters, which has achieved this new form of outdoor media by mixing soapy foam with gasses including helium.
Available in 12, 36 and 48-inch sizes, Flogos have already been adopted by some big names including Lindt, Disney, Mercedes-Benz and Sheraton.
They might seem like a gimmick, but Springwise argues Flogos are part of a wider 'eco-tising' trend as foamy signage has a smaller carbon footprint than many other forms of outdoor media.
Flogos are already represented in Australia - www.flogos.com.au
machines are ready and waiting!
there is a great post on Wallpaper mag's website from a recent Flogo event in Milan, Italy.
http://www.wallpaper.com/video/interiors/happy-clouds/20824402001
Posted by: dean sunshine | 29 April 2009 at 07:04 PM