Serial innovator Richard Branson has launched PitchTV, an initiative designed to help budding entrepreneurs get their big ideas off the ground, news.com.au reports.
In a recent blog post, Branson invited entrepreneurs to submit a two-minute pitch for consideration; pitches judged to have merit be played as part of Virgin Atlantic's in-flight entertainment.
On a yearly basis, he will identify one pitch as his favourite and award the winner a yet to be confirmed prize.
Beyond his personal involvement, Branson says he hopes the process will expose up and coming entrepreneurs to potential backers or partners.
But could PitchTV result in an idea being stolen instead of supported?
According to the article, entrants are advised not to publicise their idea until they have taken the necessary steps to protect it.
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