Facebook has revealed a new look that focuses on real-time posting, a development that's good news for marketers according to Fast Company blogger Kyle Austin.
Austin says brands like Coca-Cola and The New York Times are already embracing the new interface, which is widely seen a response to the growing popularity of Twitter.
But don't let the size of these early adopters fool you, many commentators are suggesting Facebook is also an ideal marketing platform for SMEs.
Here are a few tips from Fast Company to help you make it happen:
- Post regularly - be frequent and always have something interesting to say
- Watch the big players - keep a close eye on Facebook innovators like Coca-Cola to see how they use the medium
- Show off - unlike some other social networking sites, Facebook allows you to upload video... so why not use it?
- Word of mouth - encourage staff to become fans in order to grow your community
And if you're still not convinced about adding a social networking aspect to your marketing mix, you might like to consider a new Nielsen report.
The company's Global Faces and Networked Places [PDF] has found social networks are now the fourth most popular online category, and are now of greater interest to most people than email.
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