A new report on how to engage Generation Y consumers in the online environment claims immediacy is the key to success, the Customer Experience Matters blog reports.
After reviewing the online experiences of retailers, auto insurers and car manufacturers, the Forrester Research report identified three strategies for fostering immediate marketing communications:
1. Constantly update content - Gen Y consumers are prone to return regularly to websites they know will be updated
2. Be upfront - provide a clear call to action as early as possible to convert visitors into purchasers
3. Provide feedback - engage visitors with rewards, notifications and other feedback experiences
According to the blog, examples of these strategies in action include user-customised recommendations, constantly updated lists of high selling items, and instant quoting systems.
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