Five ways to name a new business

Choosing a business name is never an easy process: in fact, the decision has the potential to make or break an enterprise, a recent news.com.au article argues.

With a view to guiding new businesses through the often tricky name game process the following tips are offered:

1. No limits – go with a generic name that won't pigeonhole your enterprise if you change direction in the future

2. Show your passion – consider names that reflect your interests (these might have nothing to do with your product or service)

3. Consider key qualities – highlight the benefits of your business via its name, e.g. exclusivity, location, affordability

4. The big easy – choose names that are easy to spell and say (especially important in our Google fixated world)

5. Different strokes – research competitors' names to ensure your name isn't too similar

Comments

[1024YiB]

Wow