Tourism Australia's 'Where the bloody hell are you?' advertising campaign may have copped a lot of flack, but it certainly hasn't harmed our country's brand identity, The Age reports.
According to the article, Future Brand's 2008 Country Brand Index has rated Australia as the strongest brand in the world for the third year in a row, beating Canada, the US, Italy and Switzerland for the title.
But it appears we're not so popular when it comes to specific interest areas; Australia failed to make it into the top five tourist destinations for culture, nightlife, shopping and fine dining.
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