A new study suggests almost 90 per cent of Australians are sceptical about the environmental claims made by companies, Marketing reports.
The Mobium Group study also reveals the number of consumers who want to 'do the right thing' for the environment has increased from 62 per cent in 2007 to 82 per cent this year.
Mobium says more than four million Australians are now making consumption choices that take the environment into consideration.
It's claimed the nation now spends more than $15 billion annually on sustainable and healthier products and services; this figure is tipped to rise by up to $10 billion over the next two years.
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