In another sign of the growing importance of the gaming world to advertisers, the Obama '08 campaign has purchased adspace in online video games, Marketing reports.
The ads, which will appear in Microsoft's Xbox Live gaming environments, encourage the youth of America to enroll to vote and visit Obama's voteforchange.com website.
US technology research firm Gartner Inc says in-game advertising is a beneficial way to reach the 18 to 34-year-old male demographic.
Gartner claims male gamers in this age group are particularly difficult to reach as many do not read a lot or consume large amounts of television.
Comments