The majority of corporate blogs are dismal failures because they do not offer content that people actually want to read, according to the Wall Street Journal.
The article cites a study by Forrester Research that found the majority of B2B blogs are 'dull, drab and don't stimulate discussion' with 70 per cent only covering business or technical topics.
The survey also found 56 per cent of company blogs merely rehashed company press releases.
To make a blog more readable Forrester advises businesses to consider topics such as the musings of the CEO, stories on how a product decision was made or a funny story from around the office.
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