A new study suggests public image is an important factor for job seekers. In fact, it's claimed it is the second most influential factor for employees after compensation, management-issues reports.
The article argues that corporate social responsibility, the quality of a product or service and profitability are all factors that combine to make or break a company's reputation.
Yet despite the nexus between corporate reputation and recruitment, study author HR firm Kenexa say many managers and employers are surprisingly cavalier about the topic.
Another recent study of international recruitment trends found two thirds of companies did not have an 'employer brand strategy' in place nor were planning to introduce one.
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