Are Australians becoming more superficial?
An increase in the number of Australians working as make-up artists, hairdressers, cosmetic surgeons, personal trainers and stylists suggest we might be, The Sydney Morning Herald reports.
The personal and community services sector is currently experiencing a jobs boom with 2006 Census data showing 220,000 jobs have been created in these areas over the last decade.
KPMG social commentator Bernard Salt suggests today's plasma-TV generation is fueling the increase in makeover jobs.
It's claimed Australians are more celebrity obsessed, health conscious, looks focused and self-empowered than we were a generation ago.
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