Marketing in tough times

When the going gets tough... the tough continue marketing, according to a recent BusinessWeek post.

The following advice is offered to SMEs on how to market in a weak economy.

Stay top of mind - cutting your marketing budget may provide competitors with an opportunity to steal market share

Remain focused - don't try to be all things to all people in a bid to boost sales; stick to what you do best and add value to that offering

Don't discount - reducing the price of your offering can discount its value to consumers and 'train' them to expect price cuts