When it comes to technology, Generation Y has the ability to make or break a new product, new research has found.
Reporting on a recent Forrester Research study, Smart Company explains that Gen Ys are more likely to possess a PC, video game, broadband or home network than any other generation.
They are also voracious consumers of media content. Gen Ys are more inclined to read blogs, be involved in social networking or watch online videos than other age groups.
The study claims Generation X are large technology users but more inclined to use it to support a lifestyle need as opposed to Gen Ys who embed gadgets in everything they do.
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Posted by: LevineAmie32 | 08 July 2011 at 09:02 PM