What happens when you combine a hippie and a yuppie? You get a scuppie. No it's not a joke, it's the name given to Socially Conscious Upwardly Mobile Persons, news.com.au reports.
Like hippies, scuppies are passionate about the environment; and like yuppies they care deeply about their lifestyle and bank balance.
According to the article, scuppies are willing to spend up big on any goods that don't involve an environmental, social or human cost; for example, Starbucks is fine as long as the coffee is fair trade.
Despite criticism by hardcore eco-warriors, it's claimed the scuppie phenomena is growing quickly as a result of high profile advocates like Leonardo DiCaprio and Bono.
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