Capturing Gen Y consumers

When it comes to spending nobody does it better than Generation Y, according to a new study by commercial property consultants Jones Lang LaSalle.

The report found Generation Y will be the biggest spenders in the consumer market by 2015; a development made possible by the financial assistance of their Baby Boomer parents.

However, retailers are warned not to offer this group 'a retail as usual' approach. Jones Lang LaSalle say Generation Y consumers expect a lot more from each shopping experience.

Strategies said to appeal to Generation Y consumers include extended trading hours, continually evolving products, pop-up shops and gadget-focused, personalised marketing.