Web ads fail older surfers

Online ads are failing to hit the mark for older web users, according to a survey of 13,000 internet users.

The Burst Media study found only 19 per cent of people aged 55 and over felt online content was appropriate to their needs in terms of information, advertising and web site design.

In comparison, 76 per cent of those aged 18 to 24 and 74 per cent of survey respondents aged between 35 and 44 believed online content was satisfactorily directed at them.

Burst says the findings indicate advertisers are ignoring the needs of older web users and, in effect, missing out on capturing a largely untapped demographic.

Comments

[Bill]

largely untapped demographic might not be the right demographic for e commerce which is supposedly the largest source of revenue for websites.

Source: www.managementparadise.com

[Sosa20VICTORIA]

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