What can podcasting do for your business? Plenty, The Age innovation blogger Kristen Le Mesurier argues in a recent post on how Web 2.0 tools can offer a competitive advantage.
Podcasting - a series of pre-recorded interviews or discussions - can be used for news updates, customer relationship building, branding, public relations messages and internal communications.
According to Le Mesurier the main benefit of this process is the ability to build customer loyalty; it's claimed if you consistently provide good content, customers will keep your brand 'top of mind'.
For examples of business podcasts from Disney and IBM, click here.
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