Three months is all it takes to see results from a sustained word of mouth campaign, according to Australian Anthill blogger Ben Angel. To kick-start your WOM strategy, the following tips are offered:
Be a 'go to' person - establish yourself as an expert in your industry by identifying and talking about a specialist area
Talk it up - offer your services as an expert speaker at industry events and networking groups
Mix it up - spread your expert message using various media such as email marketing, websites, competitions, trade shows
Go hard - speak in public as often as you can and send out as much content as possible during your three month WOM campaign
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