The ACCC has released guidelines to help businesses avoid making environmental statements in advertising they can't back-up, Smart Company reports.
The Green Marketing and Trades Practices Act Guide warns that companies must be able to substantiate their environmental claims and should not make too general or unqualified promises.
It is also suggested that a number of environmental catchwords are used with caution or avoided all together. These include: 'green', 'energy efficient' and 'carbon neutral'.
Consumer advocate Choice say companies need to apply common sense with green talk; in the majority of cases that boils down to advertisers simply telling the truth and not exaggerating.
Energy Independence Now!
No more Oil Wars!
Stop funding the terrorists!
Drill in Anwar.
Build more nuclear power plants
Use More coal.
Use more natural gas
Turn trash into energy
Double the efficiency of windmills and solar cells.
If France can do nuclear power so can we.
If Brazil can do biomass/ethanol power so can we.
If Australia can do LNG power so can we.
Domestically produced energy will end recession and spur the economy.
Posted by: poetryman69 | 23 February 2008 at 11:18 AM