2008 may be the year Green IT comes of age as a critical mass of companies seek to reduce the environmental and economic costs of operating data centres, The Australian reports.
HP boss Paul Brandling is quoted as saying that efficiency will be the industry's big driver as a result of budding green awareness and the desire to cut energy and cooling costs.
And it appears there is plenty of room for cost reductions. IBM figures indicate a data centre can use anything from 15 to 100 times more energy per square metre than other parts of a building.
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