A new survey indicates the popularity of online shopping increased over 2007 with one in four shoppers heading for the Internet for their Christmas shopping, The Daily Telegraph reports.
The Sensis business survey estimates Australians spent over $13 billion on gifts via the Internet during 2007; on average, it's suggested online shoppers spent around $2,500 each.
The news will come as no surprise to many online retailers who claim shoppers are growing tired of battling the crowds during the pre-Christmas rush.
Cheaper prices are another draw card; the article claims products from online retailers are often up to 40 per cent less expensive than those purchased at shopping centre retail outlets.
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