US research indicates a growing number of manufacturing companies are starting to use Web 2.0 tools in a bid improve business efficiency, Industry Week reports.
The article claims manufacturers are using next generation web tools for customer-focused blogs, product podcasts, internal project tracking and knowledge sharing.
"Just over half the executives polled in a recent McKinsey & Co. survey say they use one or more 2.0 technologies for knowledge management, and just under half use these tools for designing and developing new products."
The ability to tap into the skills of younger web savvy employees is another good reason for manufacturers to embrace Web 2.0 tools, the article suggests.
Manufacturing companies are not only using computers and the internet but now are increasingly using DVD’s and web streaming to showcase their products and services, handing out leaflets or having a printed product book is now seen as very 20th century and old hat. A manufacturer at a tradeshow without a professionally made DVD will not attract the modern buyer in the 21st century – Says Rum Charles of Indigo DVD and Ponto Combo productions for more info on how you can gain a great professional DVD go to www.pontocombo.com
Posted by: Rum Charles | 11 July 2007 at 04:52 PM
Manufacturers are increasingly becoming more Web savvy as you indicated and frankly, it's about time. When you see publishing giants like ThomasNet, a publisher of industrial supply directories, going all virtual you can bet they too understand the growing manufacturing community on-line. Just a few years ago not long after the infamous internet bust, few companies believed their would be a Web 2.0
Posted by: Mark | 05 December 2007 at 04:25 AM