Australia's telemarketing industry is undergoing an image makeover in a bid to prove itself as a relevant communications channel, The Australian reports.
The article profiles telemarketing guru Michelle Harrison who argues the one-on-one sales technique provides businesses with an invaluable form of exposure.
According to Harrison, telemarketing is a highly effective communications channel because brand messages can be tailored to each consumer's needs.
Apparently the key to telemarketing success is getting the right people to do the job. Harrison says her company (which grew nine fold last financial year) only employs the best and pays them accordingly.
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