An Australian market research company that has analysed 4,500 ads over the last 15 years believes it has unravelled the mystery of what makes advertising work, reports news.com.au.
Advertising Development Solutions says small to medium sized enterprises looking to achieve maximum bang for their marketing buck should:
* Be on target – don't lose sight of who your target audience is
* Show a mirror image – offer situations the target audience can relate to
* Get emotional – evoke empathy and emotion to foster brand attachment
* Colour up – mood and colour will get your advertisement noticed
* Have a laugh – humour works but only if it's on the mark, otherwise it can backfire
It is a very interesting article. Making the adverisement evocative is very effective. SME's should also try online advertising such as Google Adwords.
Posted by: Anup Batra | 05 May 2007 at 12:36 AM