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E-commerce gets social

Connect Social networking is making its mark on e-commerce.

Business Week reports that an increasing number of brands are allowing customers to post reviews and comments on their websites in a trend that is revolutionising online retailing.

By allowing customers to upload product reviews, ratings, photos or videos, retailers are gaining valuable insights into their market's preferences, habits and lifestyles.

US researchers say 43 per cent of e-commerce sites facilitated customer reviews and ratings by the end of 2006, an increase of 20 per cent on the previous year.

Posted on 06 March 2007 at 08:36 AM in Marketing |

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