Mini owners are being greeted by giant electronic billboards in the US as part of a pilot marketing programme that could be a Blade Runner style glimpse into the future of outdoor advertising.
Beyond simple greetings, the billboards also convey personalised information. For example, if the driver is a lawyer the sign could read something along the lines of "Moving at the Speed of Justice", msnbc.com reports.
The 'Motorby' programme relies on radio frequency identification (RFID) technology, a hot topic with privacy advocates due to concerns about access to personal information.
While RFID could potentially be used to track a person's location or access personal data, Mini says its technology uses cryptographic protocols that safeguard each driver's details.
Finally I have found a decent Australianised perspective and collection of interesting points and articles. Keep blogging, whoever you are.
Posted by: Tom Colyer | 16 February 2007 at 11:07 AM