Online advertising in Australia is coming of age… fast. Recently released figures show over $1 billion worth of online advertising was purchased last year, a new industry milestone.
The figures, which were released by the Audit Bureau of Verification Services, were higher than anticipated by experts; they represent a 61.5 per cent growth rate in online advertising.
According to the Sydney Morning Herald, online advertising will continue to soar in 2007: "The stellar growth rate suggests it will not be long before advertising spending online exceeds that of all other mediums."
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