In a recent Multichannel Merchant article, the first of a two-part series, Josh Perlstein looks at seven Internet trends that merchants can use to their advantage.
According to the author it's taken as a given that the Internet allows for the most cost-efficient, personalised and effective communication with consumers. Just as importantly, it allows for communication and sales tactics to be quickly, easily and accurately measured and optimised.
Trends discussed in part one include really simple syndication (RSS), mobile communication and new ways to use search engines.
